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Top 10 most-searched hotel brands by Chinese travelers

Excerpt from USA Today

Aug 27, 2012 11:24 am

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Western hotels that were the first to enter China in the mid-1980’s are reaping the greatest benefits as seen by the Sheraton’s and other Western brands’ popularity in online searches.

— Samantha Shankman

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Which hotel brands excite online Chinese travel shoppers the most?

Sheraton, followed by Hilton and Shangri-La, according to a new study of most-searched hotel brands from people on mainland China highlighted by CNNgo.com.

The report – released by Digital Luxury Group, a Geneva-based luxury market research firm – was based on an analysis of 170 million Internet searches between January and March, CNN reports.

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