Rooms Hotels

Top 10 most-searched hotel brands by Chinese travelers

Excerpt from USA Today

Aug 27, 2012 11:24 am

Skift Take

Western hotels that were the first to enter China in the mid-1980′s are reaping the greatest benefits as seen by the Sheraton’s and other Western brands’ popularity in online searches.

— Samantha Shankman

Sponsored by:

Turnkey Analytics to Track Your Competitors

Which hotel brands excite online Chinese travel shoppers the most?

Sheraton, followed by Hilton and Shangri-La, according to a new study of most-searched hotel brands from people on mainland China highlighted by CNNgo.com.

The report – released by Digital Luxury Group, a Geneva-based luxury market research firm – was based on an analysis of 170 million Internet searches between January and March, CNN reports.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Expedia Will Try to Capitalize on Priceline’s and TripAdvisor’s Distractions
How U.S. Airlines Manage Customer Service Expectations on Twitter
3 Failing Strategies Behind European Legacy Airlines’ Battle With Ryanair
What Today’s Global Business Travelers Need In a Corporate Travel Program