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Study suggests business travelers should schedule meetings for late afternoon

Excerpt from The Economist

Aug 26, 2012 8:10 am

Skift Take

Researchers found athletes traveling long-distances performed their best in late afternoon and believe the theory can be applied to non-athletic events such as presentations and business meetings.

— Samantha Shankman

Report: Social Media Customer Service in the Travel Industry

A colleague writing on our Game Theory sports blog has looked into the effect of long-distance travel on athletic performance. He notes that “Confirming a widely held rule of thumb, German researchers found that the deterioration in motor function of athletes after long trips lingered for roughly as many days as the number of time zones they crossed.”

Depending on where you are conducting your business and how soon after arrival, your body’s concept of late afternoon—when you perform at your athletic best—might actually coincide with breakfast or after-dinner cocktails in the local time zone.

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