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Qantas on the decline: The little airline that couldn’t

Excerpt from Carry On

Aug 25, 2012 6:53 am

Skift Take

The age of world’s oldest airline is beginning to show.

— Rafat Ali

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Today’s Qantas just goes through the motions. The timid annual result announcement is a reflection of the diminishing presence Qantas is playing in the lives of Australians…Where once an airline was highly respected and always the object of choice, Qantas today is increasingly the bane of our lives, unable to provide the services Australians want. Its big foray into social media attracted 60,000 responses, yet the airline has 7 million frequent flyers. An airline shouldn’t need to give 91 reasons to passengers to board a Qantas plane, they should only need one ‘we are the best’ or a variation thereof.

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