The future of airports, part 1: Aspirational and spendy destinations
Singapore’s Changi and Seoul Incheon have demonstrated that if you give flyers a reason to stick around, they will. And they’ll make a conscious choice to transit via your runways, too.
Excerpt from FastCompany
With increasing fervor, airport owners and developers around the globe are reinventing the airport as a place that people actually want to spend time…”Aspirational” airports—those that have mastered the art of distracting and ultimately luring travelers—have the potential to make big money.
This time, it’s fueled by travelers’ acceptance of security lines and the utility of “connectivity,” which allows people to simultaneously be at the office and at the airport dining on a splurge steak and glass of red wine before their flight, sans guilt.