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Cruise ships serve up local celebrity chefs and DJs

Excerpt from South Florida Sun-Sentinel

Aug 20, 2012 6:39 am

Skift Take

Taking a port city’s big attractions from land to sea is easy in a city like Miami, and it’s a strategy cruise lines can adopt in more ports to engage residents and get them on more ships.

— Samantha Shankman

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Major cruise lines are finding new ways to tap the expertise of local companies and personalities to enhance their shipboard guest offerings.

Royal Caribbean International, for example, formed a partnership with James Beard Award-winning Miami chef Michael Schwartz of Michael’s Genuine Food & Drink.

Since October Schwartz has been creating specialty, multi-course tasting menus, which integrate produce and meat sourced from South Florida farmers for 150 Central Park — Oasis of the Seas’ fine dining restaurant.

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