Digital

Why it would be a mistake for Google to kill Frommer’s Travel Guides

Excerpt from Gyrovague

Aug 17, 2012 1:06 pm

Skift Take

If Google only thinks about Frommer’s for its point-of-interest content it will be throwing away the most valuable asset the brand has: Its expert voice and trusted curation skills that go beyond mere listings.

— Jason Clampet

Free Report: The Future of Personalized Marketing in Travel

Google’s recent acquisition of Frommer’s has given rise to much comment about the “real” intentions of the Big G and what this means for other travel publishers.  While it’s less entertaining than some of the theories floating around, for time being I’m willing to accept their stated rationale at face value: just another stepping stone to “provide a review for every relevant place in the world“, and thus a tactical move to bolster local coverage for the ailing Google+..

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