Transport Cruises

Holland America Line uses Facebook sweepstakes to accumulate new followers

Excerpt from Breaking Travel News

Aug 16, 2012 11:31 am

Skift Take

The cruise line’s strategic use of social media ensures that the brand will continue to pop up on their new fans’ newsfeed, and possibly even tempt them to book the cruise they didn’t win for free.

— Samantha Shankman

Latest Report: Venture Investment Trends in the Travel Industry

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Top 10 Travel Destinations on Social Media for September 2014
New Free Report: The Changing Business of Extended-Stay Hotels
User Reviews of High-End Hotels Pick Up Speed in Latin America
Free Webinar: The Rise of the Silent Traveler