Digital Booking Sites

Traditional travel agencies risk being outdated by not embracing online reviews

Excerpt from Travel Weekly

Aug 13, 2012 8:11 am

Skift Take

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

— Samantha Shankman

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Discover the Top Travel Brands on Social Media

Tui Travel and Thomas Cook have ignored Google’s move into the online review space and could regret it, according to the boss of a major bed bank.

Writing on his blog, On Holiday Group chief executive Steve Endacott said Google reviews were changing the social media landscape.

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