Digital Booking Sites

Traditional travel agencies risk being outdated by not embracing online reviews

Excerpt from Travel Weekly

Aug 13, 2012 8:11 am

Skift Take

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

— Samantha Shankman

Free Report: The State of Student Travel

Tui Travel and Thomas Cook have ignored Google’s move into the online review space and could regret it, according to the boss of a major bed bank.

Writing on his blog, On Holiday Group chief executive Steve Endacott said Google reviews were changing the social media landscape.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

B2B Travel Startups Need to Show Personality on Social Media
Daily Travel Startup Watch: Fizzer, Travonline and More
Virgin Galactic Flight Crashes in Desert Killing One Test Pilot
Becoming Guest-Centric: Why Hotel Marketing Needs to Change