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Traditional travel agencies risk being outdated by not embracing online reviews

Excerpt from Travel Weekly

Aug 13, 2012 8:11 am

Skift Take

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

— Samantha Shankman

Free Report: The State of Chinese Outbound Market Travel

Free Report: Social Media Trends for Tourism Boards

Tui Travel and Thomas Cook have ignored Google’s move into the online review space and could regret it, according to the boss of a major bed bank.

Writing on his blog, On Holiday Group chief executive Steve Endacott said Google reviews were changing the social media landscape.

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