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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
United Airlines has a gargantuan task ahead of it if the airline is to get its house back in order from a customer-service standpoint.
United Airlines was apologizing for its customer “disservice” in the form of late-arriving flights, cancellations and mishandled bags even before the Department of Transportation revealed the extent of the airline’s transgressions.
In fact, according to the numbers in the DOT’s Air Travel Consumer Report, unveiled August 9, United was the recipient of 1,740 consumer complaints from January to June 2012.
And, according to a statistical deep dive by The Consumerist, that amounted to more than one-third of the complaints leveled against all U.S. airlines.
And, as The Consumerist points out, United’s adeptness in attracting consumer complaints during the first half of 2012 was far from just a consequence of merging with Continental Airlines because United received nearly double the complaints that United and Continental took in on their own during the same period in 2011.
Guilty as charged
During United’s second quarter earnings call on July 26, two weeks before the release of the DOT report, CEO Jeffery Smisek admitted “… our operational performance didn’t meet our goal of providing the reliability that our customers expect.”
Only huge problems like this induce such apparent candor.
Smisek blamed the “added new stress to the system” and “degradation in our operational performance” on “simultaneously converting to a single passenger service system, implementing hundreds of new processes and procedures, rerouting aircraft across our network and harmonizing our maintenance programs.”
Here’s some of the steps United says it is taking to restore its “operational integrity in fairly short order:”
- Upcoming user-interface changes for employees using its SHARES reservation system (Continental employees had used the system for years, but United staff had been using a different platform, Apollo from Travelport);
- A Network Operations Center opened in Chicago in May to handle routing, load planning, the scheduling of crew and weather forecasting;
- The airline opened a medical clinic for employees at O’Hare; and
- United introduced an Outperform Recognition Program on its mobile app, providing incentives to both employees and passengers, including MileagePlus members, for providing and recognizing, respectively, great customer service.
United’s COO, Pete MacDonald, has been charged to lead “an aggressive effort to address these issues,” according to Smisek.
United’s customers undoubtedly have felt a lot of merger-integration pain as reservations disappeared, MileagePlus accounts never got credited, flights were hours behind schedule, and checked bags traveled the world to unscheduled destinations.
That aggressive effort from MacDonald can’t show results soon enough as far as United’s passengers are concerned.
Here’s the full DOT report: