Digital

How a social travel app pivoted away from travel planning to stay alive

Excerpt from GigaOM

Aug 10, 2012 8:22 am

Skift Take

Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

— admin

Free Report: The Changing Business of Extended-Stay Hotels

What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Skyscanner Acquires Mobile Developer in Bid to Improve Hotel Booking
Business Travelers Unsure if ‘Bleisure’ Travel Is Allowed, But Doing It Anyway
Daily Travel Startup Watch: Holidog, Tapln and More
4 Strategies to Better Engage the Millennial Traveler