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How a social travel app pivoted away from travel planning to stay alive

Excerpt from GigaOM

Aug 10, 2012 8:22 am

Skift Take

Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

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Free Report: The Megatrends Defining Travel in 2015

What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.

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