Digital

How a social travel app pivoted away from travel planning to stay alive

Excerpt from GigaOM

Aug 10, 2012 8:22 am

Skift Take

Trover’s team realized early on that people were neither planning itineraries nor connecting with frieds, so it switched to a Pinterest-like model that trades on inspiration rather than organization.

— admin

Register Now for Skift Global Forum

What do you do when your users aren’t using your service the way you intended? If you’re Trover’s CEO, you wake up and make some adjustments. As a result, the mobile app that debuted about a year ago as a social travel planning tool has morphed into something that doesn’t really look like a travel app today. And that should position Trover much better for long-term success.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

The Joffrey Ballet Teaches JW Marriott Staff the Subtleties of Luxury Service
Bali’s Bid to Become a Bitcoin-Friendly Vacation Destination
3 Airline Seats That Can Stop the Battle for Legroom
Free WiFi Tops Business Travelers’ List of Hotel Must-Haves