Skift Take
This is a creative use of social media that could potentially inspire participants to travel to Switzerland, although the video of the museum may do more to turn away donors than attract them.
Obermutten in Switzerland is using its Facebook page to ask fans from around the world to send in ‘objects of friendship’, which will be displayed in the new International Museum of Friendship. The Swiss mountain village hopes this will enable it to conserve its worldwide friendship, get to know its fans, and gain more notoriety in an interesting way.
All of the objects sent to the museum will be exhibited and preserved for generations to come. The items will also be photographed and featured in the gallery on Obermutten’s Facebook page, along with a description and why it was sent in. You can check out the new museum in the video below:
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Tags: facebook, museums, social media, switzerland