Digital Booking Sites

The hotel industry starts chattering about Expedia’s new pricing model

Excerpt from Hotel News Now

Aug 06, 2012 12:14 pm

Skift Take

We said this was big news last week, but if Booking.com’s success with both customers, sellers, and investors is any barometer Expedia’s move will be welcomed by everyone.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

Buzz is growing over Expedia’s new payment model and its potential impact on the hotel industry. While many questions remain unanswered, the Expedia Traveler Preference program could place the relationship between hotels and online travel agencies under an even more intense microscope.

Expedia Traveler Preference is a “preliminary program” Expedia has begun promoting to the industry through its market managers. According to Senior VP of Global Strategic Accounts Melissa Maher, the new technology essentially will allow travelers to choose whether to pay Expedia at the time of booking on the site (and Expedia will pay the hotel) or travelers can pay upon checkout (and the hotel would pay Expedia post stay).

Read the Complete Story →

Tags: ,

Next Up

More on Skift

4 Tourism Trends We’re Tracking at Skift This Week
5 Digital Trends We’re Tracking at Skift This Week
5 Aviation Trends We’re Tracking at Skift This Week
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.