Digital

An empty seat at the Olympics makes its voice heard through Twitter

Aug 03, 2012 12:38 pm

Skift Take

It was only a matter of time before an inanimate object also made its complaints about the Olympics widely known.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

A long-empty Games seat tweeted on Friday it had high hopes of occupation as spectators packed the Olympic stadium for the athletics.

@OlympicSeat, or the Empty Seat, is a Twitter account set up on July 29 when complaints were mounting about the sight of unused seats at many events. The seat’s profile says: “I feel nothing but emptiness.”

On Friday, the seat tweeted: “Getting busy here this morning. Maybe today will be my day. I bet it isn’t *sigh*”.

The Twitter account has attracted thousands of followers with comments such as “Where did it all go wrong? They say it’s the organisers’ fault, but I blame myself”.

London Games organizers said Olympic venues were at 92 percent of capacity on Thursday.

Update: The seat goes silent too quickly.

Reporting by Avril Ormsby, writing by Sara Ledwith, editing by Mark Meadows.  

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