Quantcast
Rooms Hotels

Where mobile fits into La Quinta Inns’ digital strategy

Excerpt from AdExchanger

Aug 02, 2012 9:32 am

Skift Take

Most of the hotel marketers are looking to drive app installs, which of course once downloaded on the smartphones, rarely get opened up.

— Rafat Ali

Free Report: The Megatrends Defining Travel in 2015

La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile strategy to drive [app] installs largely reflects that above-the-line / below-the-line thinking.

Interview with Ted Schweitzer, SVP marketing and e-commerce at La Quinta, about mobile and the marketing mix.

Read the Complete Story →

Tags:

Next Up

More on Skift

7 Aviation Trends We’re Tracking at Skift This Week
Megatrend for 2015: The Rise of the Boutique Destination
Readers Sound off on the Current State of United Airlines
Watch This Free Webinar on Using Twitter to Increase Travel and Tourism