Rooms Hotels

Where mobile fits into La Quinta Inns’ digital strategy

Excerpt from AdExchanger

Aug 02, 2012 9:32 am

Skift Take

Most of the hotel marketers are looking to drive app installs, which of course once downloaded on the smartphones, rarely get opened up.

— Rafat Ali

The Future of Meetings in the Hospitality Industry

La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile strategy to drive [app] installs largely reflects that above-the-line / below-the-line thinking.

Interview with Ted Schweitzer, SVP marketing and e-commerce at La Quinta, about mobile and the marketing mix.

Read the Complete Story →

Tags:

Next Up

More on Skift

Sabre Stock Up 6.6% on Stock Market Debut
Daily Travel Startup Watch: Trevolta, Proper Swap and More
Skift Business Traveler: Marriott Named the Best Hotel Loyalty Program
How Visual Social Media Marketing Engages Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.