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Rooms Hotels

Does anyone care if hotels invest millions in high-end art?

Excerpt from CNNGo

Aug 02, 2012 7:19 am

Skift Take

Bragging rights, for now, but as the world becomes more design obsessed, art becomes a differentiating factor for the high end hotel customer.

— Rafat Ali

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But why are hotels so obsessed with art? Do travelers really choose hotels for what hangs in frames on the walls? From the customer’s viewpoint the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. But what’s in it for hotels — besides the potential investment value — when they could be putting their money into bigger rooms, better food or new amenities like a pool or a spa with a more immediate chance of revenue?

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