Quantcast
Rooms Hotels

Does anyone care if hotels invest millions in high-end art?

Excerpt from CNNGo

Aug 02, 2012 7:19 am

Skift Take

Bragging rights, for now, but as the world becomes more design obsessed, art becomes a differentiating factor for the high end hotel customer.

— Rafat Ali

Free Report: India Tourism Insights Report

The Latest Intelligence on the Travel Industry

But why are hotels so obsessed with art? Do travelers really choose hotels for what hangs in frames on the walls? From the customer’s viewpoint the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. But what’s in it for hotels — besides the potential investment value — when they could be putting their money into bigger rooms, better food or new amenities like a pool or a spa with a more immediate chance of revenue?

Read the Complete Story →

Tags:

Next Up

More on Skift

Daily Travel Startup Watch: Oasisbus, BoatsKing and More
Analysis: Priceline and Expedia Trying to Figure out What Works in China
Secrets of Airline Catering Kitchens Serving 100,000 Meals Per Day
Free Webinar: Strategies to Build Better Guest Relationships