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SkiftAds: United’s new TV campaign in support of USA Olympics team

Jul 29, 2012 6:08 am

Skift Take

United new ad campaign for Team USA, plain vanilla as ever.

— Rafat Ali

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United, which has been Team USA’s airline of record for over 30 years, has launched its new TV ad campaign just as the London 2012 Olympics start. The commercials – under the direction of Joe Pytka – are narrated by Matt Damon, and feature a new arrangement of United’s signature theme, “Rhapsody in Blue,” by the London Symphony Orchestra.

The two ads are on YouTube, here and here. Strangely, United does not allow embedding the ads.

United’s agency-of-record, McGarryBowen, developed the campaign with the airline.



United Airlines Launches TV Advertising To Support Campaign For 2012 Team USA (via PR Newswire)

CHICAGO, July 27, 2012 /PRNewswire/ — United Airlines will launch its 2012 Team USA television advertising this evening, highlighting the airline’s role as the official airline of Team USA and marking the start of the London 2012 Olympic Games. The commercials – under the direction of veteran commercial…




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