Transport Airlines

SkiftAds: United’s new TV campaign in support of USA Olympics team

Jul 29, 2012 6:08 am

Skift Take

United new ad campaign for Team USA, plain vanilla as ever.

— Rafat Ali

Evolving Strategies in Travel Ad Tech and Bookings

United, which has been Team USA’s airline of record for over 30 years, has launched its new TV ad campaign just as the London 2012 Olympics start. The commercials – under the direction of Joe Pytka – are narrated by Matt Damon, and feature a new arrangement of United’s signature theme, “Rhapsody in Blue,” by the London Symphony Orchestra.

The two ads are on YouTube, here and here. Strangely, United does not allow embedding the ads.

United’s agency-of-record, McGarryBowen, developed the campaign with the airline.



United Airlines Launches TV Advertising To Support Campaign For 2012 Team USA (via PR Newswire)

CHICAGO, July 27, 2012 /PRNewswire/ – United Airlines will launch its 2012 Team USA television advertising this evening, highlighting the airline’s role as the official airline of Team USA and marking the start of the London 2012 Olympic Games. The commercials – under the direction of veteran commercial…




Tags: ,

Next Up

More on Skift

Behind the Economics of Travel Metasearch
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
Shangri-La’s New Lhasa Hotel Opens Near the Top of the Himalayas
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.