Good competition in the space from likes of ReviewPro, TrustYou & others and then generalist social media tools, this money will surely be needed to scale/compete. Rich Barton gold dust helps too.
Hotel reputation management firm Revinate has raised a healthy funding round of $14.5 million in its Series A, from Benchmark Capital and Formation 8, with a contribution from Rich Barton (ex-Expedia) and will be used, the company says, to spearhead its growth outside on North America and product development.
The reputation management platform for hotels launched three years ago from its base in the US and claims to have over 10,000 hotel and restaurant customers around the world, including Wyndham Hotel Group, Carlson Rezidor Hotel Group, Hyatt, White Lodging and Kimpton Hotels and Restaurants.
Also seen at: Company Release