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Destinations Europe

TripAdvisor making friends in UK after spate of bad PR

Excerpt from Big Hospitality

Jul 19, 2012 11:16 am

Skift Take

After getting slapped on the wrist by UK regulatory authorities regarding the trustworthiness of its reviews, and being subjected to adverse press reports, TripAdvisor is anxious to portray its tourism status as a solid citizen. Of course 25% of TripAdvisor users stay longer at hotels than other travelers — it takes time to pack and write all those reviews before heading out to the next destination.

— Dennis Schaal

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User-generated review websites such as TripAdvisor are encouraging higher spending and longer stays in the UK, with users more likely to increase their time and spending in hotels, a new study has found.

TripAdvisor is the world’s largest travel site, with more than 56 million unique monthly visitors

The study was conducted by Tourism Economics on behalf of the world’s largest travel website TripAdvisor. It found that bookings made through the user-generated-content (UGC) website were directly related to £1.7bn of tourism spending in the UK – around 2.2 per cent of the total tourism spend last year.

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