Websites can game the system for a length of time, but when it comes down to it they need to create content that people actually want. Nobody wants to be the next victim of an algorithm update. Just ask NileGuide or Uptake.
There’s an acceptance that ‘proper’ content is needed – but no desire to actually make the financial investment necessary to achieve this. There was a lot of waffle about ‘getting hold of content’ as it if was something you could go somewhere and harvest on the sly…
Well – here’s the answer. Pay for it.