Digital

Travel websites that want good SEO need to pay for good content

Jul 09, 2012 7:56 am

Skift Take

Websites can game the system for a length of time, but when it comes down to it they need to create content that people actually want. Nobody wants to be the next victim of an algorithm update. Just ask NileGuide or Uptake.

— Jason Clampet

Free Report: The State of Student Travel

jeremyhead@jeremyhead
I just wrote a new post on Travelblather. It’s a bit techy and a tad outspoken (how unusual) http://t.co/AZ8AYuDN #travelblather

There’s an acceptance that ‘proper’ content is needed – but no desire to actually make the financial investment necessary to achieve this. There was a lot of waffle about ‘getting hold of content’ as it if was something you could go somewhere and harvest on the sly…

Well – here’s the answer. Pay for it.

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