Rooms Rentals & Shares

The technology and planning behind Airbnb’s compelling property photos

Excerpt from Business Insider

Jul 09, 2012 2:23 am

Skift Take

Despite the local challenges it is facing, Airbnb — like non-travel companies such as Demand — is proving that fantastic content and payment management systems will allow it to succeed where others are creating new ways to fail.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

… Taking those pretty pictures involves some complicated code. Looking at the numbers tells you why.
Airbnb now has 3,000 photographers on contract who have taken more than 1 million photos of 65,000 properties, a spokeswoman told us. It pays them $40 to $50 per shoot in the U.S., which typically produces 12 photos.

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