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New ride-share app SideCar exemplifies the challenges ahead for the sharing economy

Excerpt from Huffington Post

Jul 05, 2012 12:21 am

Skift Take

There’s a balance to be found between regulation of the new upstarts and the realization that some rules are in place to protect consumers, not just create hassles.

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Sometimes the freewheeling world of the new sharing economy butts into the down-and-dirty world of the old economy.

Last week, a company called SideCar began full-scale service in San Francisco. Its business is based on the idea that regular drivers often have empty seats in their cars, while other people need rides and would be willing to pay a fee.

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