Skift Take

The startups make the difference between flash sale sites and loyalty programs clear: One's just about the deal, the other's about building a loyal clientele.

New York City baker Eileen Avezzano says she has a better way than Groupon Inc. (GRPN) (GRPN)’s online deals to entice customers to buy her cheesecakes again: She doles out loyalty cards that reward buyers for return visits.

The cards, designed by Cartera Commerce Inc., are digital instead of physical, and are linked to credit cards consumers already use. They let merchants provide a discount, or a reward such as airline miles, every time consumers buy. A shopper may swipe a card, and a retailer will automatically deduct some money off the bill.

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: flash sales, local, loyalty

Up Next

Loading next stories