Transport

How IndiGo escaped the blues: Secret of India’s Southwest

Excerpt from The Hindu

Jun 30, 2012 11:49 am

Skift Take

Fascinating story in the Indian aviation market, with shades of Southwest Airlines. Can Indigo replicate its success in the international routes it is now rolling out?

— Rafat Ali

Evolving Strategies in Travel Ad Tech and Bookings

Pic by NA.dir

In the troubled Indian aviation market with Air India and Kingfisher tottering along, right now, there is just one player who is scoring all the goals; the only airline making profits even as competitors flounder with frozen accounts, grounded planes, and massive losses. That player is IndiGo.

With a clean business plan, the airline then concentrated on the basics — on-time performance, clean aircraft, and good onboard service.

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