How IndiGo escaped the blues: Secret of India’s Southwest
Fascinating story in the Indian aviation market, with shades of Southwest Airlines. Can Indigo replicate its success in the international routes it is now rolling out?
Excerpt from The Hindu
In the troubled Indian aviation market with Air India and Kingfisher tottering along, right now, there is just one player who is scoring all the goals; the only airline making profits even as competitors flounder with frozen accounts, grounded planes, and massive losses. That player is IndiGo.
With a clean business plan, the airline then concentrated on the basics — on-time performance, clean aircraft, and good onboard service.