Transport

How IndiGo escaped the blues: Secret of India’s Southwest

Excerpt from The Hindu

Jun 30, 2012 11:49 am

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Fascinating story in the Indian aviation market, with shades of Southwest Airlines. Can Indigo replicate its success in the international routes it is now rolling out?

— Rafat Ali

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Pic by NA.dir

In the troubled Indian aviation market with Air India and Kingfisher tottering along, right now, there is just one player who is scoring all the goals; the only airline making profits even as competitors flounder with frozen accounts, grounded planes, and massive losses. That player is IndiGo.

With a clean business plan, the airline then concentrated on the basics — on-time performance, clean aircraft, and good onboard service.

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