Digital

BBC considers ditching commercial arm and Lonely Planet

Excerpt from paidContent

Jun 27, 2012 1:14 am

Skift Take

The limitations on BBC’s commercial arm has prevented it from taking full advantage of LP’s assets to become build a knock-out travel brand.

— Jason Clampet

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Evolving Strategies in Travel Ad Tech and Bookings

The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy… In the new framework, the trust may more directly instruct BBC Worldwide to limit investments. And it may yet ask the company to sell off Lonely Planet.

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