Digital

BBC considers ditching commercial arm and Lonely Planet

Excerpt from paidContent

Jun 27, 2012 1:14 am

Skift Take

The limitations on BBC’s commercial arm has prevented it from taking full advantage of LP’s assets to become build a knock-out travel brand.

— Jason Clampet

Free Report: The Changing Business of Extended-Stay Hotels

The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy… In the new framework, the trust may more directly instruct BBC Worldwide to limit investments. And it may yet ask the company to sell off Lonely Planet.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Skift Business Traveler: American and US Airways Reveal a Sensible Combined Mileage Program
Daily Travel Startup Watch: Fizzer, Travonline and More
Skift Forum Video: HotelTonight’s CEO on Curation in Travel
Becoming Guest-Centric: Why Hotel Marketing Needs to Change