Digital

BBC considers ditching commercial arm and Lonely Planet

Excerpt from paidContent

Jun 27, 2012 1:14 am

Skift Take

The limitations on BBC’s commercial arm has prevented it from taking full advantage of LP’s assets to become build a knock-out travel brand.

— Jason Clampet

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The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy…┬áIn the new framework, the trust may more directly instruct BBC Worldwide to limit investments. And it may yet ask the company to sell off Lonely Planet.

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