Quantcast
Transport Airlines

Mobile’s the biggest tech investment driver for airlines

Excerpt from SITA

Jun 25, 2012 2:08 pm

Skift Take

Tech investments that improve customer service remains the spending priority at airlines, and mobile as a conduit for that.

— Rafat Ali

The Latest Intelligence on the Travel Industry

Free Report: The Megatrends Defining Travel in 2015

That’s according to this year’s annual SITA IT Trends Survey 2012. Airlines are clear on the increasing importance of mobile phones to communicate with passengers and enable them to purchase tickets and ancillary services, track baggage, and a number of other functions. Mobile devices and social media are seen as key enablers in airlines’ drive towards greater personalisation of service.

Read the Complete Story →

Next Up

More on Skift

Punta Cana Beats London for Most Expensive Hotels for U.S. Travelers in 2014
Daily Travel Startup Watch: Spitcab, Standard Luggage and More
Interview: Cape Town Tourism CEO on Data-Driven Destination Marketing
Why Data Breaches in Travel Can’t Be Ignored