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British Airways wants Londoners to stay put for the Olympics

Excerpt from TERMINAL U

Jun 22, 2012 4:42 am

Skift Take

Outbound tourism people don’t like this campaign at all but, c’mon, why not root for the home team? Plus: Out- and in-bound flights from Heathrow are almost completely booked up during the games.

— Jason Clampet

The Future of Personalized Marketing In Travel

Free Report: Social Media Trends for Tourism Boards

British Airways’ new marketing campaign is encouraging Brits to unpack their bags and stay at home to support Team GB during the Olympics.

The new commercial – which is full of special effects – features a BA Boeing 777 taxiing passengers through the streets of London to the soundtrack ‘London Calling’ by The Clash.

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