Digital

Mobile and local ad spend to hit $22B by 2016

May 20, 2012 2:40 pm

Skift Take

Technology and retail brands will continue to spend more money to reach customers using mobile devices looking for local offerings.

— Skift

Discover the Top Travel Brands on Social Media

Local advertising is expected to grow at a rate of 2.6% per year between 2011 and 2016, according to BIA/Kelsey’s new Media Ad View reports. During that time, revenue is projected to rise from about $132 billion to more than $150 billion.

BIA/Kelsey predicted that mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years — an annual growth rate of 14.4%.

Read the Complete Story →

Tags:

Next Up

More on Skift

Daily Travel Startup Watch: Viajala, Localeikki and More
Behind the Economics of Travel Metasearch
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.